Brand Manager - MENA Media Properties
Television, Radio and Online Media - Multi-Media Marketing & Branding
Location Washington, DC / Maryland / Virginia area - USA
Compensation to $100,000 as a base to start with exceptional health, welfare, savings, retirement and additional defined and non-defined benefits for you and your family. Note: One of the most comprehensive and progressive benefits packages in the media industry.
The Brand Manager devises, develops and directs implementation of the media conglomerates’ multi-media marketing strategy, leading branding efforts for all Television, Radio and related digital properties throughout the Middle East and North Africa.
The Brand Manager manages contracted marketing firms and coordinates internal and external activities in support thereof at the strategic and tactical levels.
The Brand Manager advises the President and other senior management to further brand awareness and market penetration throughout the target region (MENA) in pursuit and fulfillment of the organization's mission statement and diverse media goals.
Create, implement and measure the impact of a comprehensive marketing program and branding strategy to enhance the media properties position throughout the Middle East and North Africa.
Manage external marketing partners, including but not limited to advertising agencies and digital marketing firms. Direct advertising and corporate branding to maximize market presence and ensure message consistency in alignment with the media goals mission.
Develop innovative, timely, creative, and cost effective approaches to maximize market impact across the region.
Assessing and pursuing placement opportunities throughout the region.
Establish and monitor progress against benchmarks for each campaign and activity.
Ensure consistent branding throughout the organization and to all constituencies both internal and external.
Keep informed of developments and best practices in marketing, especially within the target region. Maintain awareness of industry trends and competitive strategies to identify potential challenges and opportunities in the short and long term.
Develop and execute branding strategies with cross functional teams. Collaborate across departments to ensure awareness of strategic objectives, priorities and defined plans.
Lead the integration of marketing communications efforts in social media. Work across multiple social platforms including Facebook, Twitter, Google+, Tumblr etc. to market diverse media properties, products and platform synergies.
Minimum of 5 years of experience in marketing, communications or public relations with demonstrated success. Graduate degree preferred.
Bachelor’s degree in marketing, communications, or a related field.
Demonstrated skills, knowledge and experience in the design and execution of marketing strategy and activities.
Strong creative, strategic, analytical, organizational and interpersonal skills.
Strong oral and written communications skills in English. Knowledge of Arabic preferred.
Knowledge of, or experience working in, the Middle East and North Africa strongly preferred.
Ability to manage multiple projects at a time and meet deadlines.
Filcro Media Staffing
International Television & Digital Media Group
US - MENA Recruitment Division
295 Madison Avenue
New York, NY 10017 - USA
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