The Job Description for The Local TV Advertising Sales Manager in Bismarck, ND

Responsibilities

​

• The immediate ability to focus on Western North Dakota and Eastern Montana markets as you grow into a greater role.

• Advertising and Sponsorship Sales of the Firm's broadcast and media offering

• Sell to advertisers and their agencies that want penetration into ideal rural broadcast markets

• Keep agencies engaged so they understand the various Station offerings and provide direct access to their ideal demographic(s).

• Think and act creatively to identify traditional and non-traditional broadcast and media opportunities that will enhance station(s) revenue. The CEO wants someone who "enjoys being creative" while conceiving market opportunities for clients.

• Examine sales process, workflow and methods to optimize/improve results

• Train and mentor sales team members in traditional broadcast and cross-platform opportunities to enhance all lines of business. 

• Be a hands-on "player coach" who can sell, handle objections and provide market data to support sales objectives

• Manage and support a "highly respected" sales team in a work environment and company where people are happy and positively motivated in a noted and desired corporate culture

• Call on Agriculture, Energy & Tourism as some of the key clients in the region.

• Call on senior relationships with Government and Political clients based on your ability to offer key viewers in areas "most important to North Dakota residents", North Dakota politics, and the North Dakota representatives and candidates who want your audience.

• Manage a realistic goal of 5% to 8% growth annually for you and your team

• When hiring sales staff, understand their ties to North Dakota ie: Parents, Children, Friends, Lifestyle, Recreation, and Culture. The company offers security, stability and career growth where 15-20+ years of service is the norm.

• This company is considered "One The Best Employers" in North Dakota. The Sales Manager should perpetuate this by example, in and out of the office.

• The company has a deserved reputation of helping and supporting the community it serves. At the firehouse, 4H Club, local and regional school sports, town BBQ's, veterans events, PTA etc. This Manager of Advertising Sales must want to carry on this tradition.

​

Required Experience & Skills

​

• Experience managing and selling as a player/coach in a media advertising sales environment offering broadcast, digital and sponsorship advertising

• An understanding of the positive aspects of North Dakota and Eastern Montana for you and or your family and the many communities and businesses the Station(s) broadcast to as a responsible member of the community and a respected broadcaster. 

• Experience calling on direct clients and advertising agencies

• Prior experience managing TV sales staff, workflow and achieving realistic sales goals

• An understanding of media metrics and analytics for your staff, agencies and clients.  A person who knows that a "One-Sheet" does not make a sale.

• The ability to maintain a positive and desirable work environment for you and your staff​​​​​​.  This is a great place to work.

• A person seeking long-term security, stability, career and financial growth in the broadcasting industry and Bismarck, North Dakota.