Client Situation

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The President of Top Rank Boxing, Todd duBoef, met with the President of Filcro Media Staffing, Tony Filson in New York to discuss the strategic business goals of the organization across multiple media platforms for B2B, B2C and C2C in domestic and international markets.

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Monetization responsibilities for this executive vice president were to be league, franchise, athlete, media, advertising, event, sponsorship, licensing and athlete management related.

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The CEO and President's objective was to identify an executive who could function with autonomy to monetize the organization in new businesses and in the businesses they were currently engaged in, within US, LATAM, EU, ASIA and MENA markets.

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As the global leader in their space, the CEO and President of Top Rank felt that prevailing dominance had caused complacency.  There was a need to identify an executive who could move the company forward from a revenue and branding perspective. Top Rank wanted to be proactive and eliminate competition from gaining market share. 

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Corporate sponsors, advertisers, fans, athletes and media partners needed to see a “named” change agent was taking the helm as EVP.  A titular head of sports marketing and sales would not suffice.  This EVP would have to as tenacious and driven as some of Top Rank's top fighters to accomplish these tasks globally.

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The President of Top Rank granted Filcro Media Staffing autonomy to formulate a job description, compensation structures and flexibility on where the new executive's second home would be based on the travel demands of the role.  To assure search completion at the desired cadence, the President remained intimately engaged until the search was brought to fruition.  Todd duBoef was always available for every interaction required to make this search a success. 

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Industry and Sector Inclusion

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• Sports Marketing / Sports Product Monetization

• Talent Agencies and Sports Talent Representation

• Sports - TV Broadcast Networks and Cable TV Networks

• Major MSO Operators w/Sports Industry Interests

• Motion Picture Studios & Sports Content Creators

• Sports Franchise Ownership

• Sports Leagues

• Sports Licensing and Sports Business Affairs Organizations

• Advertising Agencies With Sports Industry Media Dominance

• Sports Sponsorship Organizations

Filcro Media Staffing is Retained

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The CEO was aware of Filcro Media Staffing’s reputation in the businesses that provided the organization's core revenue streams.  Cable, Broadcast, On Demand, On Demand Sports, MSO Sports Interests, Sports Teams & Leagues and a number of Multinational Media Conglomerates for global sports distribution that Filcro Media Staffing recruits for.   MLB, NHL, NBA, NFL, HBO Sports, The Yankee Organization, The Boston Red Sox, The Rangers, The New York Knicks, Madison Square Garden and many others.  

 

The media companies, brands, media platforms and executives with relationships with Filcro Media Staffing were all related to the firm’s business goals and partnerships, which would help attract the proper executive.  Todd DuBoef knew that if Filcro Media Staffing called a sports executive to talk about an opportunity, the call would be well received. 

 

The CEO and President of Top Rank were about to transform over twenty years of business practices and monetization channels for professional boxing. The president wanted to be disruptive to the firm’s competitors and the industry in the process.

 

With a clear commitment by Top Rank to maintain dominance in their space and control the key relationship(s) between sports,  media, advertising agencies, global advertisers and sponsors, Top Rank engaged Filcro Media Staffing to recruit in an aggressive manner that would cause buzz in the industry and have people talking and spreading the word. 

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Some of the Challenges Facing the New Executive Vice President

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• Implementing process, workflow, monetization and business practices as a change agent not currently inherent to the sports industry nor the particular space the firm dominates.

• Establishing new revenue streams outside of traditional sports broadcast, sponsorship, pay-per-view, licensing and franchise ownership.

• Renegotiating deals to include cross-platform entities, as primary, as opposed to secondary participants, to create new stand-alone businesses.

• Engage multinational media conglomerates to produce content specific to tent pole events, athletic talent and their associated domestic and international markets

• Branding, merchandising and licensing in nontraditional domestic and global markets.

• Building infrastructure to normalize business practices, business affairs and multi-language workflow in the United States, Europe, South America, Asia and MENA markets.

• To grow Top Rank's audience and manage an athlete's interests to be part of Top Rank's growth

 

Filcro Media Staffing’s Recruitment Solution

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The new Executive Vice President recruited by Filcro Media Staffing was from one of the leading sports and media talent representation organizations in the world.

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She managed and monetized the most recognized, successful, and highest-earning athletes in the sports world. And, She is also an accomplished martial artist who could relate directly with athletes she would manage and advise for Top Rank Boxing like Manny Pacquiao.

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​​The CEO, President and new EVP established a strong relationship rapidly.  Everything clicked during the identification, recruitment, attraction and relocation phases.  Both parties were equally enthusiastic and confident of success from the onset.

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The success of this search could be tied to just revenue generation to simplify things. However, the smooth adoption of new business practices, enhanced global domination in their space and a recognized desire to do business with the organization were also making the CEO and President very happy.

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This new Executive Vice President has produced record revenue and has positioned the company as #1 in the world, with the desired disruptive effect so the rest of the industry has to play catch-up.

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This Executive Vice President continues to exceed revenue goals on a global basis.

 

She has transitioned a brand, a sport, athletic talent and revenue channels and built the world's most progressive sports franchise for consumers, sponsors and advertisers globally.

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With single transactions and events in the $100 to $500 million USD range. Filcro Media Staffing offered sound and mature management consulting and executive recruitment services to meet the business goals and organizational changes sought at the onset.

 

Tony Filson conducted this search.

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​FOOTNOTES:

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1. New York Times Article by Greg Bishop 

2. Reference by The President of Top Rank Boxing, Todd DuBoef

3. Photograph of Lucia McKelvey. Credit NYT's 

4. URL for TXT Browsers https://media-recruiters.com/top-rank-boxing-manny-pacquiao#lucia-mckelvey-top-rank-boxing

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