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A Filcro Media Staffing Media Industry CRO Executive Search



Chief Revenue Officer (CRO)
Music Media Entertainment


Based   New York, NY - USA 
Executive Search Firm   Filcro Media Staffing
Officer in Charge of Search  Tony Filson reporting to the CEO and Investment Bankers 

Client  U.S. holding company acquiring multinational music and music entertainment assets.
Search  Chief Revenue Officer (CRO) - Global Markets

Client Situation

Recognizing opportunities for music related content and merchandising this media holding company was formed to acquire and monetize under-performing assets in and related to:

  • Music Production

  • Music Publishing

  • Music Artist Relations

  • Music Video Production

  • Music Entertainment Broadcasting

  • Music Dissemination: TV, Mobile, DOOH, OTT, OTA, Online, OD


The goal was to combine and distribute creative content and media platforms across all music genres to provide alternative consumer assimilation utilizing multiplatform, multicast, multiplex modalities that coincide with the firm’s proprietary technology and intellectual property.     


Executive Search Committee Member(s) Industry and Sector inclusion

  • Investment Banking

  • Cable & Broadcast TV

  • Broadcast & Digital Radio

  • Technology

  • Music Publishing

  • Mobile and Broadband


The CEO identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search to identify the new CRO.

Filcro Media Staffing is Retained

The Filcro Media Staffing Officer in Charge of Search, The client CEO and a Managing Director of the investment bank met in New York to discuss current media holdings and those being acquired.

Filcro Media Staffing was engaged to identify the new CRO and all front and back office in New York, Los Angeles, Chicago and Miami.  Once the domestic markets were staffed, the firm was instructed to identify XVP level personnel for the U.K. ; EU ; Asia ; South America and The MENA.

The Music Media Networks will launch at a cadence dictated by acquisitions and monetization of infrastructure facilitated by new technology that merges cross-platform assimilation and dissemination of music entertainment.  

Challenges Facing The New CRO

  • Guidance during the acquisition of media assets.

  • The merging and transformation of the acquired companies and their technologies as revenue drivers.

  • Establishing channels and modalities that utilize the companies proprietary technology

  • Setting new standards for sales planning, digital networks, ad agency and affiliate relationships in a multinational sales organization.

  • Review and identify key personnel with the ability to work with totally new offerings that undercut all current forms of music assimilation across 10 media platforms.


Filcro Media Staffing’s Recruitment Solution   


Based on Filcro Media Staffing’s exposure to TV, Music, Technology, Broadcast Distribution and Media Merchandising is was determined that the proper CRO’s to monetize the organization were limited to 5 domestic and 3 international organizations.   With assurances from the CEO that the search could be conducted by market-driven factors, (3) three of the (8) were deemed appropriate and ultimately the merger of another media company facilitated the ability to attract our ideal at the cadence required for an aggressive launch of the OTT and Online products as multiplex, multicast cross-platform entities with OEM partners.

Successful CRO Recruited 


This emerging and unique music media entity was formally launched under the guidance of a highly skilled CRO responsible for generating many billions of dollars of music and entertainment revenue during his career. 

Due to the competitive nature of this 
space we have limited this review as per the the CEO.  Thank you. 

UPDATE: The CRO has been promoted to CEO and the firm is slated to go public or be acquired by private equity. 


This search was a perfect match for the board and the executive.  We wish the board and the talented CEO/CRO continued career and financial success.




Filcro Media Staffing
Media & Broadcasting Executive Search

Serving The Global Broadcasting Community Since 1985


Media Industry CRO Executive Search by Filcro Media Staffing
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